
Lucy Hunt-Bailey

Great marketing gets people in the door.
Great community makes them stay.
I can help you with both.
HI, I'M LUCY
I help brands turn audiences into engaged, loyal communities through a human-first approach to marketing and community building. With a background in marketing and growth, I specialize in retention, win-back strategies, and user sentiment - bridging the gap between customer success and community in a scalable, many-to-many way.
My philosophy? People who feel genuinely heard and seen will become your most passionate advocates. I focus on humanizing marketing and community management, moving beyond transactional interactions to build real relationships. No one wants to feel like just another {{first_name}} in a mass email. I make sure every touchpoint feels personal, thoughtful, and intentional, creating connections that turn casual users into lifelong champions.
Community is in my bones and I naturally build it everywhere I go. Whether it’s fostering connections in online spaces, bringing people together in real life, or creating engagement strategies that scale, I believe in the power of people rallying around a shared purpose.
At the same time, I’m all about working smarter. I love leveraging AI and automation to make processes more efficient, so teams can spend more time on meaningful engagement. Product-led growth, community-driven retention, and scalable authenticity are at the heart of what I do.
Beyond work, I’m a mom, an outdoor enthusiast, and a lover of slow living (with a digital nomad twist). My family and I love to embrace adventure whether it's backpacking, camping, and exploring the world. We're on a different adventure now, and are putting down roots to renovate a historic home.
Whether you need fractional leadership, consulting, or hands-on execution, I can help you build a brand and community people love, trust, and rally behind. Let’s chat 🚀
Learn more about my work experience here and here and here!
Beyond the resume
Stuff that makes me, me.
I make things happen.
▪️ Moved to London on a whim. I hopped on a plane, landed without a place to stay, and figured it all out.
↳ Why this matters: I thrive under pressure, adapt quickly, and always find a way forward.
▪️ Taught myself school (with a curriculum) from 6th–11th grade, then graduated early.
↳ Why this matters: I’m a self-starter, deeply curious, and take ownership of my growth.
▪️ Backpacked the high country of Yosemite for 8 nights.
↳ Why this matters: I’m resourceful, persistent, and can carry more than 50 pounds :)
I embrace adventure & the unexpected.
🏕️ I love camping, but I also love little luxury moments—vineyards, fresh oysters, a mezcal Negroni. (In another life, I’d probably be an oyster farmer.)
🌎 I’ve been to 41 countries and 46 states, chasing new experiences and great conversations.
🔮The woo-woo
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Human Design: 4/6 Mental Projector so I'm all about reading the room, seeing patterns others miss, and guiding people toward clarity
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MBTI: ENFJ (sometimes P)
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StrengthsFinder: Empathy, Woo, Communication, Developer, Positivity.
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Scorpio (but I don’t totally identify as one haha)
Family & Life Moments That Changed Me.
👶 I gave birth to my son at home—one of the most transformative experiences of my life.
⛰️ I married my husband on a mountaintop. We took side-by-sides up at 7:30 AM with a few close friends and family members. It was perfect.
Contact
I'm always looking for new and exciting opportunities. Let's connect.