Lucy Hunt-Bailey
Hey there, I’m Lucy! 👋
Community & Retention Strategist | Marketing & Growth Consultant
You know that icky feeling when a brand treats you like just another {{first_name}} in a mass email? Don’t let your customers feel that same disconnect. With 9+ years in marketing and customer success and 5+ in community, I help brands build communities that feel personal, connected, and real at scale. Because when people feel heard and valued, they don’t just engage; they stick around, spread the word, and become your biggest advocates.​
Ways We Can Work Together
Get high-level community and engagement strategy without the need for a full-time hire.
Build and scale a thriving community that drives retention, advocacy, and meaningful connections.
Craft messaging, user-driven content, and brand narratives that turn customers into champions.
Transform customer interactions into relationship-building moments.
Working while on a trek in Nepal
Let’s Meet
Shout-Outs
Read what others have to say about me
Mary Knight
Product and Design Leader
Lucy is the person I call when a founder needs clarity about community strategy, bootstrapping a marketing plan, or just figuring out where to start. The founders I’ve introduced her to have come away with an understanding of how to refine their messaging, think through their first community hire, and connect more meaningfully with users. I highly recommend Lucy
Alison Bennett
Digital Product Manager
Vivian Chen
Founder & CEO of Rise (joinrise.co)